Media Studies 24-25

 

Explain the importance of cross media synergies in the media area you have studied. In the world of media, evolving technology and roles played by different media companies tend to drive film makers to collaborate in different media platforms. Throughout the filming industry, media companies rely on each other to produce, market, and distribute films for the ultimate to earn revenue. This is the point of cross media synergy, to ensure revenue throughout collaborative work of different media forms. 20th Century Studios, Inc., once known as 20th Century Fox, is an American film production and distribution company owned by the Walt Disney Studios. It was founded in May 31, 1935. Their most notable productions/media texts were Star Wars films, X-Men, Ice Age, Avatar, and Planet of the Apes, Deadpool, Rio, and Alvin and the Chipmunks. They created Free Guy, a film made for kids, teens, and young adults, which worked with numerous media companies. In the production of Free Guy, 20th Century...

 

    The font we used is 'playfair display' as it fits best with its professional and sharp look, mirroring the business attire and seriousness of the scene. The font color used in the first part, the piano scene, is white. This is because it contrasts with the dark background, allowing the audience to read it. The same thing happens throughout the rest of the opening, color being either black or white. We kept the sequence in the bottom corners to avoid covering the events played through in the scenes. There were two moments in which there was a fade to black in which we placed the two important texts in the center. The first was to show the production company, being in white to contrast the black. The second fade, which was at the end, displayed the title. It was placed at the end to conclude the opener and start the action of the movie. The color of this font was unique, being a golden color as it is usually the first color that comes to mind of people who think of...