Media Studies 24-25

Explain the importance of cross media synergies in the media area you have studied. In the world of media, evolving technology and roles played by different media companies tend to drive film makers to collaborate in different media platforms. Throughout the filming industry, media companies rely on each other to produce, market, and distribute films for the ultimate to earn revenue. This is the point of cross media synergy, to ensure revenue throughout collaborative work of different media forms. 20th Century Studios, Inc., once known as 20th Century Fox, is an American film production and distribution company owned by the Walt Disney Studios. It was founded in May 31, 1935. Their most notable productions/media texts were Star Wars films, X-Men, Ice Age, Avatar, and Planet of the Apes, Deadpool, Rio, and Alvin and the Chipmunks. They created Free Guy, a film made for kids, teens, and young adults, which worked with numerous media companies. In the production of Free Guy, 20th Century...

 

    The font we used is 'playfair display' as it fits best with its professional and sharp look, mirroring the business attire and seriousness of the scene. The font color used in the first part, the piano scene, is white. This is because it contrasts with the dark background, allowing the audience to read it. The same thing happens throughout the rest of the opening, color being either black or white. We kept the sequence in the bottom corners to avoid covering the events played through in the scenes. There were two moments in which there was a fade to black in which we placed the two important texts in the center. The first was to show the production company, being in white to contrast the black. The second fade, which was at the end, displayed the title. It was placed at the end to conclude the opener and start the action of the movie. The color of this font was unique, being a golden color as it is usually the first color that comes to mind of people who think of...

Peer Review 1: "The technical element I really liked in the opening is the drone shot that they did. It was really well done and added to the cliffhanger that was necessary to be a continuation clip. Another element of the clip I liked was the closeups of the piano, especially the shot where the piano is being opened.  There was no sound in the video, this took away from the first 40 seconds. Especially since it seems like they are focusing on the playing of the piano within that. Another element is that some shots seem to hold a few seconds too long. This can be seen with the shot at 53 seconds, it seems to hold for about two seconds then it needed to. This did look like a movie opener. This was because of the cliffhanger it was left on. Though with how sudden it was maybe it can be seen as a clip found more later in a film, overall it is a good opener. There were a few things that made me confused in the short. Most important was what was the significant of the first 40 seconds....

    In the film opening, the technical element I found most enjoyable was the sound. The sound effects of ringing and odd heartbeats definitely added to the phycological suspense the film seems to focus on. The background track was a great pick, as it perfectly added to the creepy and suspenseful. The sudden straight cuts also adds to the insanity and messiness, mirroring the character.  What I found wrong with the film is the costuming of the, seems to be, therapist. Although I do recognize the attempt to make him look formal, he did not seem formal enough. The lighting  of the film was also to bright. For the idea of a suspense, the lighting should have been more darker. The scene in which the protagonist is on the computer, instead of the camera going around her, it would be better as an over the shoulder shot. I do believe that this is an opening. It properly introduces two characters without the need of background information. You are able to figure out what is ...

 Here is the first cut of our opening scene (yes there is no sound)